Creating a portable outdoor dining set
Making the packaging itself into a functional piece
The Rise of Outdoor Dining
In the era of COVID-19, most people- including me- have been taking their meals outdoors. When packing for a picnic, I always would feel like I was forgetting something. So, I decided to make a package that encloses all the essentials for outdoor dining in one.
When creating the package, I knew that I wanted the exterior case to have a second life. The process began by sketching out my ideas. The goal was to create a product where the package itself was multi-functional.
My first prototype was created by using the different panels of the outer box to slip into each other to make the table. However, this prototype was difficult to keep together, so I continued to refine my approach.
My second prototype used a sleeve of the box as the legs of the table. This model worked well, so I continued to develop it to a larger scale.
Taking the base of my second prototype, I developed a third prototype to scale. Since the outer sleeve were to create the legs of the table, the overall measurements were determined by an average table height when sitting on the ground.
Due to the scale of the box, the idea with the outer sleeves becoming the legs did not seem intuitive. When moving on to my final material, wood, I decided to change the legs into a hinge that can easily fold out underneath. I used similar measurements to ensure that the height of the table was ideal when sitting down.
Name & Logo
Since my package turns into a table, I knew that someone might be viewing the logo upside down when seated. This gave me the idea to create a logo that is an ambigram, which is a word that is able to be read even when flipped upside down.
I came across the word “mellow,” which not only worked with the ambigram, but also had a calming tone to it, which I wanted to keep within my brand. Since picnics are calming and peaceful, these emotions and values are carried through the brand.
To go with the calming and natural theme, I created a pattern of leaves to be used throughout the brand. The pattern is used in the details of the wood working, as well as the picnic blanket and glass bottles.